Twitter And Facebook Aren’t Just For Disaffected Teens

When you listen to the media these days, they seem to think Facebook and Twitter are full of people hanging around and talking about pointless things. And they are, really, just like the rest of the world; most of the conversations that take place are not heavy on content, and certainly wouldn’t qualify as profound. But that doesn’t mean there aren’t any “real” conversations going on.

The fact is, both Facebook and Twitter are full of real people who may be your customers, and it’s how they stay in touch with their friends and family. Increasingly, companies are finding that a Facebook and Twitter presence is useful in maintaining contact with their customers, and in finding the trends that interest them.

When you come right down to it, Facebook and Twitter are popular places to hang out because you can discuss anything at all. There’s a lot of traffic flowing through them, and there are a lot of eyeballs looking at their pages every second of every day.

Those eyeballs often belong to your customers, and getting in front of those customers more often can only be a good thing for your business.

So while the news and other mass media may be treating these social networks as strange things that teenagers and young adults do, the fact is that this is where the people are – and it’s where your business ought to be, if you want to attract new customers and stay on the minds of current customers.

After all, many of your customers are teenagers and young adults… and all of them have been teenagers and young adults at some point. If you really checked, you’d be surprised how many of your customers are already on Facebook and Twitter.